Digital marketing? what is digital marketing? "don't know" Living in a digital world you can't say you don't know about digital marketing, follow this article to know all about digital marketing , types of digital marketing and digital marketing strategies in a short time with a brief explanation.
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What is digital marketing?
Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It's the process of leveraging different online marketing channels like search engines, social media networks, emails. Through Digital Marketing you can find people interested in your offering and build trust with your brands.
Why Digital Marketing?
There are over 4.66 billion people online today. That's almost 60% of the entire population of the world. Digital marketing is more of online marketing now. And the cost of running an ad online is way more affordable than broadcasting a television commercial.
Types of Digital Marketing
Website marketing
Search Engine Optimization
Content marketing
PPC advertising
Social media marketing
Email marketing
Video marketing
Affiliate marketing
What is website marketing?
It's simply creating a website to showcase the brand, products and services. It doesn't have to be fancy, but it should be fast, mobile-friendly, easy to use and offer a great experience to users. A website without users is waste, so you have to generate traffic to your website. It can include either paid or free traffic.
Find out how can you generate traffic to your website for free.
What is Content marketing?
In the digital world marketing is mainly done through the content.
eg: Blog posts, videos,images, podcasts are some of the content types used to grab the audience attention and generate interest.
What is SEO?
SEO will help to rank the website higher on the search results and reach the billions of people that use search engines. We must use different SEO techniques to make the website rank on top of the search results. SEO is the best form to get highly targeted traffic for free but it takes time to work.
Here's a quick guide I have created for you to know about generating free traffic from search engines.
What is PPC advertising?
PPC advertising is used to show the advertise our website on google search results and other advertising networks.
What is Social media marketing?
Its using the social media platforms like instagram, facebook, twitter for marketing. These platforms have advertising tools you can use to segment their users based on their locations, interests targeting them with images and video ads. Nowadays every businesses in the world should be in social media because all the customers and visitors are there in it.
What is Email marketing?
Email is the most commonly used communication medium and a highly effective sales channel.You have to catch up an email marketing software and prepare an email marketing campaign to automate your efforts.
If you are a beginner signup with getresponse for 30 days free trial (no credit card required) and get a good idea on how to do email marketing.
What is Video marketing?
A lot of users are turning to YouTube, tiktok and other video platforms before they make a buying decision. Taking an advantage of this we can make amazing videos that help people solve a problem, make a decision or have fun. Also video marketing is the best ways to increase brand awareness.
What is Affiliate marketing?
Affiliate marketing is one of the oldest forms of marketing that has grown with the rise of internet. It's simple! paying commissions to other people for promoting the products and services on their websites and audience. It's a great way to increase the sales.
And hear is a full tutorial on digital marketing!
I hope you got a clear idea on what is Digital Marketing and the types of digital marketing and how it works..
Also read my article digital marketing tools for free!
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