Do you know every single dollar you invest in email marketing you get back in return? How? follow this article to know what is email marketing, types of email marketing and email marketing strategies..
Let's start!
What is email marketing?
Email marketing is simply sending bulk emails to a bunch of specific people and your goal is getting traffic to your website or increase sales or promoting any products and services.
There are 3 types of email marketers you have to know which one you are;
1. People who send bulk emails over the internet promoting affiliate links, CPA links and so on those are the ones considered as "spammers".
2. Cold email marketing - Sending emails to people who are not subscribed but it's not spamming them somehow different than bulk mailing, in this case we are not promoting affiliate links and so on directly we are sending targeted emails to specific people to open a relation or conversation with them so we can later promote something.
3. Traditional email marketing or simply email marketing so how it works? It's our main goal and what we are going to talk about further.
How email marketing works?
It is simply covered out with three steps;
1. Building your email list - Creating a email list and sending emails to them, we cannot send emails to those who are investing in crypto currency or interested in something else, we should target only those who are interested in our products and services.
2. Sending emails - set up the system, write down your email templates and start sending them.
3. Analyze your campaigns - You can't just send emails and wait looking you have to study what's happening, how many people are opening your emails, how many people are clicking and how many people are purchasing, in this case you can understand what's working and what's not working so you can improve your campaigns.
How can you do this?
1. How to create your email list?
You have to collect emails, inorder to collect emails you can use the following strategies;
1. Make your traffic, your visitors sign up by creating a landing page so those emails will go to your email marketing system so you can send them emails whenever you want.
2.You can use pop-ups which tells to subscribe to the newsletter while they are reading your articles.
You maybe wondering on how to create a landing page and pop-ups, you can use some plugins if you using the WordPress based website.
2. Sending emails to your subscribers
When sending emails you have to consider the words written on it, you have to encourage people to click it.
Then you want to have also an attractive subject line which could encourage people to open the email and see it.This is very important for the open rate.
3. Analyzing
You have to analyze you results, simply you should check the open rates, click rate etc.. then you have to do something to improve your emails to get better open rates and others also you have to remove the non active users from your email list and always try to keep your email list fresh and active to get better results.
Hope you would get this to your mind and follow up the strategies correctly to get perfect results!
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