If you are a beginner who recently started a blog or a website then surely you have to know about SEO.
Before going to SEO, let's see an example, If you wanted to search about something you may go to google and search for it, after getting the results think what will you do? I guess you will scroll and find the best one on the first page or some will click on the top results, anyway I guess no one goes to the page 2 even I don't. Does anyone visit the next page?
Now think you created a blog or a website and you are searching it or your contents on google, you will never find it appearing on the search results without correctly optimizing the SEO technique to you website or blog.
Follow up this article to learn about SEO and optimize your website to rank up on search results so you get more visitors and more views!
What is SEO?
SEO stands for Search Engine Optimization. Simply it is a technique to optimize your website in order to rank your website on top of search results to get free traffic(Organic traffic).
What is on-page optimization?
On Page optimization is simply what you can do to on your website on your page like editing your text, images.
There are three points to consider in on-page optimization, they are:
1. Content
Content is the important matter you have to consider. The content should be valuable and your users should find them very useful also if your contents are good enough for any period or any location it's better, so that anyone can access to your content and get the benefit.
2. Keywords
Keywords are the terms used by the people to do their research. So keyword research means simply researching and finding the mostly used keywords by people for searches.
There are many free tools to help you picking your keywords easily.
This is a free keyword research tool you can try it. You have to just visit the site click keyword research tool under SEO and enter your keyword, this shows the monthly search volume of the keyword you entered and now you have to find a low competitive keyword.
What is low competitive keyword?
There are top websites that rank on google where you cannot break their rank as a beginner- this condition is high competitive, you have to choose a low competitive keyword so you can easily rank on google also you can use long keywords.
3. Design
Design means it's the design of the content, the structure should be readable and understandable to the readers, also optimize your images with description, alt text, captions.
What is off-page optimization?
Off-page optimization is whatever we can do to attract google. How to attract google? Let's see them!
1. Page speed
Site speed is an important factor for ranking high in google search results to enrich the user's experience.
2. Bounce rate
Bounce rate is the rate of people bouncing back without staying in your website. So the long people stays in your website the lower bounce rate is. For this you can add some of the videos into your article so they may stay longer.
3. Security
Opening a not secure website creates a warning in google chrome and scares the people so they won't continue to your website so always make sure your website starts with HTTPS, What does that mean? It means that always that data is transferred between you and your visitors are encrypted.
4. Backlinks
A backlink is a link from another blog or website to your posts or articles. It is clearly a ranking signal on search engines like Google. Backlinks show your blog’s authority in your niche. The more quality backlinks you have, the better your ranking will be.
Thank you for reading my article and I will be waiting for your comments!
